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Arts crafts engagement intensity

Engagement

Indicates an individual's arts and crafts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active arts crafts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant arts crafts minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the arts and crafts category.

Price
$0.05 / append

FAQ

What is Arts crafts engagement intensity?
Indicates an individual's arts and crafts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active arts crafts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant arts crafts minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the arts and crafts category.
How do I get Arts crafts engagement intensity data?
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