Avid gardener engagement intensity

Engagement

Indicates an individual's avid gardener engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid gardener champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid gardener minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households that enjoy maintaining yards and tending elaborate garden beds for perennials, vegetables, fruits, bulbs, and annuals.

Price: $0.05 / append

FAQ

What is Avid gardener engagement intensity?: Indicates an individual's avid gardener engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid gardener champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid gardener minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households that enjoy maintaining yards and tending elaborate garden beds for perennials, vegetables, fruits, bulbs, and annuals.
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