Avid magazine subscriber engagement intensity

Engagement

Indicates an individual's avid magazine subscriber engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid magazine subscriber champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid magazine subscriber minimal (bottom 20% spending with oldest activity over 25 months ago). Covers avid subscribers to a wide variety of agent-sold magazines spanning outdoor hobbies, fashion, investments, DIY, travel, and home and garden.

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FAQ

What is Avid magazine subscriber engagement intensity?: Indicates an individual's avid magazine subscriber engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid magazine subscriber champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid magazine subscriber minimal (bottom 20% spending with oldest activity over 25 months ago). Covers avid subscribers to a wide variety of agent-sold magazines spanning outdoor hobbies, fashion, investments, DIY, travel, and home and garden.
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