B2b mro engagement intensity

Engagement

Indicates an individual's B2B maintenance, repair, and operations (MRO) engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active b2b mro champion (top 20% spending with most recent activity in past 0-6 months) to Dormant b2b mro minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the B2B MRO category.

Price: $0.05 / append

FAQ

What is B2b mro engagement intensity?: Indicates an individual's B2B maintenance, repair, and operations (MRO) engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active b2b mro champion (top 20% spending with most recent activity in past 0-6 months) to Dormant b2b mro minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the B2B MRO category.
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