Basic needs donor engagement intensity

Engagement

Indicates an individual's basic needs donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active basic needs donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant basic needs donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors who support charities that help provide basic needs such as food, shelter, clothing, and healthcare in local communities and abroad.

Price: $0.05 / append

FAQ

What is Basic needs donor engagement intensity?: Indicates an individual's basic needs donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active basic needs donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant basic needs donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors who support charities that help provide basic needs such as food, shelter, clothing, and healthcare in local communities and abroad.
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