Beauty and spa engagement intensity

Engagement

Indicates an individual's beauty and spa engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active beauty and spa champion (top 20% spending with most recent activity in past 0-6 months) to Dormant beauty and spa minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the beauty and spa category.

Price: $0.05 / append

FAQ

What is Beauty and spa engagement intensity?: Indicates an individual's beauty and spa engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active beauty and spa champion (top 20% spending with most recent activity in past 0-6 months) to Dormant beauty and spa minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the beauty and spa category.
How do I get Beauty and spa engagement intensity data?: Sign up at zpy.plus and add Beauty and spa engagement intensity to your cart.