Books engagement intensity

Engagement

Indicates an individual's books engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active books champion (top 20% spending with most recent activity in past 0-6 months) to Dormant books minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the books category.

Price: $0.05 / append

FAQ

What is Books engagement intensity?: Indicates an individual's books engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active books champion (top 20% spending with most recent activity in past 0-6 months) to Dormant books minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the books category.
How do I get Books engagement intensity data?: Sign up at zpy.plus and add Books engagement intensity to your cart.