Community cause donor engagement intensity

Engagement

Indicates an individual's community cause donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active community cause donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant community cause donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors with a strong sense of community who support national causes with local relevance.

Price: $0.05 / append

FAQ

What is Community cause donor engagement intensity?: Indicates an individual's community cause donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active community cause donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant community cause donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors with a strong sense of community who support national causes with local relevance.
How do I get Community cause donor engagement intensity data?: Sign up at zpy.plus and add Community cause donor engagement intensity to your cart.