Cultural geographic magazine engagement intensity

Engagement

Indicates an individual's cultural and geographic magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active cultural magazine fans champion (top 20% spending with most recent activity in past 0-6 months) to Dormant cultural magazine fans minimal (bottom 20% spending with oldest activity over 25 months ago). Covers subscribers to magazines focused on the culture and history of geographic regions.

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FAQ

What is Cultural geographic magazine engagement intensity?: Indicates an individual's cultural and geographic magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active cultural magazine fans champion (top 20% spending with most recent activity in past 0-6 months) to Dormant cultural magazine fans minimal (bottom 20% spending with oldest activity over 25 months ago). Covers subscribers to magazines focused on the culture and history of geographic regions.
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