Environmental and animal donation engagement intensity

Engagement

Indicates an individual's environmental and animal welfare donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active environmental and animal welfare donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant environmental and animal welfare donor minimal (bottom 20% spending with oldest activity over 25 months ago).

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FAQ

What is Environmental and animal donation engagement intensity?: Indicates an individual's environmental and animal welfare donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active environmental and animal welfare donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant environmental and animal welfare donor minimal (bottom 20% spending with oldest activity over 25 months ago).
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