General gifts engagement intensity

Engagement

Indicates an individual's general gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active general gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant general gifts minimal (bottom 20% spending with oldest activity over 25 months ago).

Price: $0.05 / append

FAQ

What is General gifts engagement intensity?: Indicates an individual's general gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active general gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant general gifts minimal (bottom 20% spending with oldest activity over 25 months ago).
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