High price home decor engagement intensity

Engagement

Indicates an individual's high price home decor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active high price home decor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant high price home decor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers purchases in the high-ticket home decor category, where the 12-month average spend is $175 or more.

Price: $0.05 / append

FAQ

What is High price home decor engagement intensity?: Indicates an individual's high price home decor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active high price home decor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant high price home decor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers purchases in the high-ticket home decor category, where the 12-month average spend is $175 or more.
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