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Kitchen and bath engagement intensity

Engagement

Indicates an individual's kitchen and bath engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active kitchen and bath champion (top 20% spending with most recent activity in past 0-6 months) to Dormant kitchen and bath minimal (bottom 20% spending with oldest activity over 25 months ago).

Price
$0.05 / append

FAQ

What is Kitchen and bath engagement intensity?
Indicates an individual's kitchen and bath engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active kitchen and bath champion (top 20% spending with most recent activity in past 0-6 months) to Dormant kitchen and bath minimal (bottom 20% spending with oldest activity over 25 months ago).
How do I get Kitchen and bath engagement intensity data?
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