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Kitchen and home catalog engagement intensity

Engagement

Indicates an individual's kitchen and home catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active kitchen and home catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant kitchen and home catalog minimal (bottom 20% spending with oldest activity over 25 months ago).

Price
$0.05 / append

FAQ

What is Kitchen and home catalog engagement intensity?
Indicates an individual's kitchen and home catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active kitchen and home catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant kitchen and home catalog minimal (bottom 20% spending with oldest activity over 25 months ago).
How do I get Kitchen and home catalog engagement intensity data?
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