Mens interest magazine engagement intensity

Engagement

Indicates an individual's mens interest magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mens interest magazine champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mens interest magazine minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active subscribers to magazines geared towards men's interests including health, sports, investing, history, technology, DIY, and travel.

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FAQ

What is Mens interest magazine engagement intensity?: Indicates an individual's mens interest magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mens interest magazine champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mens interest magazine minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active subscribers to magazines geared towards men's interests including health, sports, investing, history, technology, DIY, and travel.
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