Outdoor and diy male engagement intensity

Engagement

Indicates an individual's outdoor and diy male engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active outdoor and diy male champion (top 20% spending with most recent activity in past 0-6 months) to Dormant outdoor and diy male minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active outdoorsmen who hunt and are handy around the house, shopping for a balance of quality and value.

Price: $0.05 / append

FAQ

What is Outdoor and diy male engagement intensity?: Indicates an individual's outdoor and diy male engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active outdoor and diy male champion (top 20% spending with most recent activity in past 0-6 months) to Dormant outdoor and diy male minimal (bottom 20% spending with oldest activity over 25 months ago). Covers active outdoorsmen who hunt and are handy around the house, shopping for a balance of quality and value.
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