zpy
← Back to catalog

Specialty foods and gifts engagement intensity

Engagement

Indicates an individual's specialty foods and gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active specialty foods and gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant specialty foods and gifts minimal (bottom 20% spending with oldest activity over 25 months ago).

Price
$0.05 / append

FAQ

What is Specialty foods and gifts engagement intensity?
Indicates an individual's specialty foods and gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active specialty foods and gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant specialty foods and gifts minimal (bottom 20% spending with oldest activity over 25 months ago).
How do I get Specialty foods and gifts engagement intensity data?
Sign up at zpy.plus and add Specialty foods and gifts engagement intensity to your cart.