Sports and outdoor engagement intensity
EngagementIndicates an individual's sports and outdoor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active sports and outdoor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant sports and outdoor minimal (bottom 20% spending with oldest activity over 25 months ago).
- Price
- $0.05 / append
FAQ
- What is Sports and outdoor engagement intensity?
- Indicates an individual's sports and outdoor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active sports and outdoor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant sports and outdoor minimal (bottom 20% spending with oldest activity over 25 months ago).
- How do I get Sports and outdoor engagement intensity data?
- Sign up at zpy.plus and add Sports and outdoor engagement intensity to your cart.